Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage - Esty, Daniel C.; Winston, Andrew S. (Hoboken, N.J. : Wiley, 2009)
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
Includes bibliographical references (p. 323-352) and index.
Keywords: Industrial management -- Environmental aspects; Corporations -- Environmental aspects; Business enterprises -- Environmental aspects