Kurtzman, Joel.
MBA in a box : practical ideas from the best brains in the business / Joel Kurtzman with Glenn Rifkin & Victoria Griffith. - 1st ed. - New York : Crown Business, c2004. - 437 p. ; 24 cm.
Includes bibliographical references (p. [411]-414) and index.
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
0609610880 (hardcover)
2003019647
Industrial management.
HD31 / .K88 2004
658
MBA in a box : practical ideas from the best brains in the business / Joel Kurtzman with Glenn Rifkin & Victoria Griffith. - 1st ed. - New York : Crown Business, c2004. - 437 p. ; 24 cm.
Includes bibliographical references (p. [411]-414) and index.
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
0609610880 (hardcover)
2003019647
Industrial management.
HD31 / .K88 2004
658