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Bergh, Joeri van den, 1971-

How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer. - London ; Philadelphia : Kogan Page, c2011. - xvii, 249 p. ; ill. ; 25 cm.

Includes bibliographical references.

ISBN: 9780749462505 9780749462512

LCCN: 2010036704

Subjects--Topical Terms:
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.

LC Class. No.: HF5415.332.Y66 / B47 2011

Dewey Class. No.: 658.8/27

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