Baran, Stanley J.,
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - Seventh edition. - xxi, 408 pages ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism. .
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
9781285052076 (pbk.) 1285052072 (pbk.)
2013949097
GBB3A5919 bnb
016547531 Uk
Mass media--Philosophy.
P90 / .B285 2015
302.2301
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - Seventh edition. - xxi, 408 pages ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism. .
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
9781285052076 (pbk.) 1285052072 (pbk.)
2013949097
GBB3A5919 bnb
016547531 Uk
Mass media--Philosophy.
P90 / .B285 2015
302.2301