Principles of retailing /
by Fernie, John,
Edition statement:Second edition. Physical details: xviii, 349 pages : illustrations ; 24 cm ISBN:9781138791947 (hardback); 9781138791954 (pbk.).| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5429 .F38 2015 (Browse shelf) | Available | 18008208 | |
|
Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5429 .F38 2015 (Browse shelf) | Available | 18008209 |
Browsing GU Main Campus Shelves , Shelving location: General Stacks , Collection code: Reference Close shelf browser
|
|
|
|
|
No cover image available No cover image available | No cover image available No cover image available | ||
| HF5415.55 S54 Handbook Of Relationship Market | HF5415.55 S54 Handbook Of Relationship Market | HF5429 .D495 2008 Start and run a retail store business | HF5429 .F38 2015 Principles of retailing / | HF5429 .F38 2015 Principles of retailing / | HF 5437 .S3 2012 Purchasing And Supplies Management Simplified | HF5438 .S48 Successful selling, |
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
There are no comments for this item.