The branded mind :
by Du Plessis, Erik.
Published by : Kogan Page, (London ; | Philadelphia :) Physical details: xvii, 251 p. : ill. ; 25 cm. ISBN:9780749461256; 074946125X; 9780749462987 (EISBN); 0749462981 (EISBN).
Subject(s):
Neuromarketing.
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Advertising
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Psychological aspects.
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Marketing
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Psychological aspects.
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Branding (Marketing)
Year: 2011
Online resources:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book (Long Loan)
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GU Main Campus General Stacks | Reference | HF5415.12615 .D8 2011 (Browse shelf) | Available | 18008606 |
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| HF5415 .D69 The Art And Science Of Markett | HF5415.J64 2006 Foundations of marketing | HF5415.J64 2006 Foundations of marketing | HF5415.12615 .D8 2011 The branded mind : | HF5415.332.Y66 B47 2011 How cool brands stay hot : | HF5415.55 .G86 1999 Total relationship marketing : | HF5415.55 .G86 1999 Total relationship marketing : |
Includes bibliographical references (p. [245]-246) and index.
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