Key account management :
by Woodburn, Diana.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book (Long Loan)
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GU Main Campus General Stacks | Reference | HF5438.8.K48 M35 2011 (Browse shelf) | Available | 18008621 | |
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Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5438.8.K48 M35 2011 (Browse shelf) | Available | 18008622 |
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No cover image available No cover image available | ||
| HF5438.4 .D38 Magic Numbers For Sales Manage | HF5438.4 .D38 Magic Numbers For Sales Manage | HF5438.8.K48 M35 2011 Key account management : | HF5438.8.K48 M35 2011 Key account management : | HF5439.H82.D48 Simply Rich- Life And Lessons | HF5439.5 .G83 2007 The sales manager's guide to developing a winning sales team : | HF 5546 .R46 1988 Elementary Office Practice |
Includes bibliographical references and index.
"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager."--
"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager"--
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