Total relationship marketing :
by Gummesson, Evert,
Published by : Butterworth-Heinemann, (Boston, Mass :) Physical details: xiii, 281 p. : ill. ; 25 cm. ISBN:075064463X (pbk.).
Subject(s):
Relationship marketing.
Year: 1999
Online resources:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book (Long Loan)
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GU Main Campus General Stacks | Reference | HF5415.55 .G86 1999 (Browse shelf) | Available | 18008623 | |
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Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5415.55 .G86 1999 (Browse shelf) | Available | 18008624 |
Browsing GU Main Campus Shelves , Shelving location: General Stacks , Collection code: Reference Close shelf browser
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| HF5415.12615 .D8 2011 The branded mind : | HF5415.332.Y66 B47 2011 How cool brands stay hot : | HF5415.55 .G86 1999 Total relationship marketing : | HF5415.55 .G86 1999 Total relationship marketing : | HF5415.55 S54 Handbook Of Relationship Market | HF5415.55 S54 Handbook Of Relationship Market | HF5429 .D495 2008 Start and run a retail store business |
Includes bibliographical references and index.
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