Research methods for business students /
by Saunders, M. N. K.,
Edition statement:Eighth Edition. Physical details: pages cm ISBN:9781292208787 (print).| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book (Long Loan)
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GU Main Campus General Stacks | HD30.4 .S28 2019 (Browse shelf) | Available | 22010508 | |
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Book (Long Loan)
|
GU Main Campus General Stacks | HD30.4 .S28 2019 (Browse shelf) | Available | 22010509 |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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