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by Baverstock, Alison.
Edition statement:4th ed. Published by : Kogan Page Ltd., (London ; | Philadelphia :) Physical details: xii, 324 p. ; 24 cm. ISBN:9780749450205; 0749450207.
Subject(s): Books -- Marketing. | Selling -- Books.
Year: 2008
Online resources:
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Item type Current location Collection Call number Status Date due Barcode
Book (Long Loan) Book (Long Loan) GU Main Campus
General Stacks 		Reference Z278 .B38 2008 (Browse shelf) Available 18007911

Includes bibliographical references (p. [313]) and index.

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Garissa University, P. O. Box 1801 - 70100, Tel. 011534414, Garissa - Kenya. Email: library@gau.ac.ke Website www.gau.ac.ke

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