Magic numbers for consumer marketing :
by Davis, John,
Published by : Wiley, (Singapore ; | Hoboken, NJ :) Physical details: vii, 309 p. : ill. ; 26 cm. ISBN:9780470821626 (hbk.); 0470821620 (hbk.). Year: 2005Online resources:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book (Long Loan)
|
GU Main Campus Fiction | Reference | HF5415 .D365 2005 (Browse shelf) | Available | 18008619 | |
|
Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5415 .D365 2005 (Browse shelf) | Available | 18008620 |
Includes index.
Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.
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