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Essentials of marketing :

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing Edition statement:9th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: 624, 29 p. ; ill. ; 28 cm. ISBN:0072464208 (alk. paper); 0071198695 (international : alk. paper).
Subject(s): Marketing.
Year: 2003
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Item type Current location Call number Status Date due Barcode
GU Main Campus
HF5415.M3 2003 (Browse shelf) Available 16005407
GU Main Campus
HF5415.M3 2003 (Browse shelf) Available 16005408

Includes bibliographical references and indexes.

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