How cool brands stay hot :
by Bergh, Joeri van den,
Additional authors:
Behrer, Mattias.
Published by :
Kogan Page,
(London ; | Philadelphia :)
Physical details: xvii, 249 p. ; ill. ; 25 cm.
ISBN:9780749462505; 9780749462512.
Subject(s):
Young consumers.
|
Young adult consumers.
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Generation Y.
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Target marketing.
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Product management.
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Consumer behavior.
Year: 2011
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book (Long Loan)
|
GU Main Campus General Stacks | Reference | HF5415.332.Y66 B47 2011 (Browse shelf) | Available | 18008604 |
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| HF5415.J64 2006 Foundations of marketing | HF5415.J64 2006 Foundations of marketing | HF5415.12615 .D8 2011 The branded mind : | HF5415.332.Y66 B47 2011 How cool brands stay hot : | HF5415.55 .G86 1999 Total relationship marketing : | HF5415.55 .G86 1999 Total relationship marketing : | HF5415.55 S54 Handbook Of Relationship Market |
Includes bibliographical references.
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