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Exploring strategy /

by Johnson, Gerry,
, Exploring corporate strategy
Additional authors: Whittington, Richard, -- 1958- -- author. | Scholes, Kevan, -- author.
Edition statement:Eleventh Edition. Published by : Pearson (Harlow, England) Physical details: xviii, 797 ill., includes index 27cm ISBN:9781292145174 (alk. paper); 9781292145129 (pbk.). Year: 2017
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Item type Current location Collection Call number Status Date due Barcode
Book (Long Loan) Book (Long Loan) GU Main Campus
HD30.28 .J648 2017 (Browse shelf) Available 25010898
Book (Long Loan) Book (Long Loan) GU Main Campus
General Stacks
Reference HD30.28 .J648 2017 (Browse shelf) Available 22010261
Book (Long Loan) Book (Long Loan) GU Main Campus
General Stacks
Reference HD30.28 .J648 2017 (Browse shelf) Available 22010253

Revised edition of the authors' Exploring strategy, [2014]

Includes bibliographical references and index.

Introducing strategy -- The strategic position -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- Strategic choices -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Strategy in action -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.

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