Mass communication theory :
by Baran, Stanley J.,
Series: Cengage series in mass communication and journalism Edition statement:Seventh edition. Physical details: xxi, 408 pages ; 24 cm. ISBN:9781285052076 (pbk.); 1285052072 (pbk.).| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book (Long Loan)
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GU Main Campus | P90 .B285 2015 (Browse shelf) | Available | 25011007 | |
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Book (Long Loan)
|
GU Main Campus | P90 .B285 2015 (Browse shelf) | Available | 25011008 |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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