MBA in a box :
by Kurtzman, Joel.
Edition statement:1st ed. Published by : Crown Business, (New York :) Physical details: 437 p. ; 24 cm. ISBN:0609610880 (hardcover).| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book (Long Loan)
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GU Main Campus General Stacks | Reference | HD31 .K88 2004 (Browse shelf) | Available | 16006304 |
Includes bibliographical references (p. [411]-414) and index.
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
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